Product portfolio

Product work

Each case study covers the problem, my responsibilities, major decisions, implementation, and current status.

01Live · Monetized

AI market intelligence · 2025-2026

Apex

Apex combines my market-analysis algorithms with an LLM that explains the results.

I turned several years of market research and TradingView experiments into Python algorithms, then used an LLM to explain their output in plain language. The product is live and paid.

Live + paidproduct taken from thesis to revenue
~95%lower LLM cost
4asset classes
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Apex public market dashboard
02Pre-launch · Built and being tested

Local business discovery and reviews · 2023-2026

Vibe

Tehran had plenty of opinions about local businesses and no dependable place to check them.

I shaped Vibe's roadmap, designed every customer and business flow, built the frontend from zero, and worked with the team on the trust and moderation systems needed before launch.

0→1product, UX, and frontend ownership
3 surfacescustomer, business, and admin operations
Trust-firstidentity, moderation, fairness, and AI quality
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Vibe accountable review discovery
03Live · Production platform

Multilingual real-estate platform · 2026

First Choice

I rebuilt First Choice as a multilingual property platform and an internal operating tool.

The live product covers property discovery, qualified enquiries, multilingual publishing, and private staff workflows.

~1,000/dayproperty records processed per city
3fully designed languages
53 → 95mobile Lighthouse performance
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First Choice Persian homepage
04Live · Publicly launched

Persian handwoven-carpet commerce · 2026

Hosseintalab

I took a multigenerational Tehran carpet business from an undefined online presence to a launched Persian storefront.

I led product strategy, catalog architecture, brand direction, Persian UX writing, interface design, frontend delivery, content standards, QA, and launch.

20live individual carpet records
13weaving origins represented
2 pathshome and antique buying journeys
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Launched Hosseintalab Persian storefront
05Internal · Used during shutdown

Business continuity messenger · 2026

MRM

When internet access disappeared, I built the tool my company needed to keep working.

MRM is a self-hosted company messenger I scoped, designed, built, and deployed during the shutdown. Around 40 people used it until normal access returned.

~40 peoplekept coordinating during the shutdown
Built in crisisscoped, implemented, and deployed under pressure
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When internet access disappeared, I built the tool my company needed to keep working.

Contact

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